For cheesemaker Chris Roelli, last week’s American Cheese Society “Best of Show” ribbon must feel like sweet vindication. Roelli spent years trying to persuade his father to get back in the business after the elder Roelli shuttered his Wisconsin cheese plant in 1991. The family had struggled to make a living producing commodity Cheddar and other low-priced cheese—the type that ends up shredded on a fast-food taco. “When we closed the doors, we were making literally a penny a pound,” Chris told me.