The mission: to create a luscious Gorgonzola-style cheese, more creamy than crumbly. An American Gorgonzola dolce, the young cheesemaker imagined. He had tried that spreadable Italian cheese for the first time and fallen in love. “And that’s how it started,” says Joe Moreda of the first cheese he has shepherded from idea to reality. “I told my mom I would like to make it, and she said, ‘Let’s go for it.’” Three years later the world has a new blue cheese.