Switzerland’s most famous cheese took it on the chin recently when a U.S. judge ruled that Gruyère is generic. American dairies have made Gruyère for years, he reasoned, so how can the Swiss claim the cheese is theirs? “The factual record makes it abundantly clear,” the judge wrote, that American consumers think of Gruyère as a type of cheese, not a product from a specific place. The Swiss will appeal, so the matter isn’t settled, but it’s a setback for those who believe we should respect European names like Asiago and Fontina. I wondered how the ruling was going down with people who sell both imported and domestic cheese.
Read moreBehave Yourself!
Several years ago, I spent a day behind a busy cheese counter, just for enlightenment. My dad was a retail merchant, but I apparently did not inherit that gene. The cheese store’s customers drove me crazy. I left with renewed respect for the smiling cheese-counter people who put up with our annoying requests and quirky behavior. Today, it’s their turn. I’ve asked a few key retailers about the customers they like best.
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