Who Gets Your Cheese Dollars?

January 5, 2021 janet@janetfletcher.com

At this inflection point in the pandemic, it’s hard to predict where will we shop for cheese in 2021. Will we continue to buy online because it’s safe and easy, or from the big-box stores because it’s cheap? Or will we return to the small independent merchants who provide the service, selection and smiles we love? The demise of San Francisco’s Mission Cheese and Portland’s Cheese Bar made me anxious about what lies ahead. My recent conversation with Sarah Dvorak of Mission Cheese reminded me that, as consumers, we have to decide what we value. Low prices, selection, quality, knowledgeable service, convenience, personal safety…what matters most to you?

Uncommon Vision

July 25, 2017 Douglas Fletcher

Several years ago, at the American Cheese Society conference, I met a young woman who told me she planned to open a shop in San Francisco selling only domestic cheeses. Not smart, I thought. How could a cheese business survive without the European classics? Well, six years in, Sarah Dvorak’s Mission Cheese is so successful that it now has a Berkeley sibling—bigger, more ambitious and likely to launch a national trend. Shouldn’t every community have its own cheese bar?

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Planet Cheese Blog

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